Hello, I’m Dani Shin.

I turn complex business rules into products people actually enjoy using.

Healthcare Commerce Ecosystem

2024-2025

Sole Product Designer for a multi-platform healthcare commerce ecosystem. Redesigned end-to-end purchase and operational workflows, increasing conversion by 36%.

Conversational AI for K-pop Fans

2024

Designed AI-powered K-pop fan experiences, cutting designer-developer communication frequency by 67% through storyboarding and improving conversational continuity with a bookmark memory feature.

Design Across Diverse Industries

2020-2023

I delivered 9 projects across both B2B and B2C products. My most significant engagement was leading the design system for Hyundai's Genesis APP, which reduced designer working hours by 45% and publishing time by 30%.

Worked With

“ Dani showed a strong sense of responsibility in understanding the intent behind product requirements, the purpose of each feature, and the overall user flow before translating them into UX/UI design. She also made a consistent effort to communicate effectively with stakeholders in challenging situations and thoughtfully explored ways to make the experience easier and more intuitive for users while balancing business and product requirements. ”

Haebin LeeUX Designer @ Practical Sketch

Side Projects

Hello, I’m Dani Shin.

Healthcare Commerce Ecosystem

Conversational AI for K-pop Fans

Design Across Diverse Industries

Worked With

Side Projects

UX Psychology Study Through App Analysis

Redesigned e-commerce subpages

Branded Merchandise Design for LS Securities